#New Innovation in food  James Cameron Bets on Pea Protein to Get People to Eat Less Meat! Studies have shown that the average person in “developed” countries consumes an average 103 grams of protein a day, more than double the daily recommended intake, and most of it comes from animal protein. But now more than ever, people are consuming less meat in favor of plant-based options and the rapid growth of the global pea protein market is indicative of that. To know more: